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Read online Program or Be Programmed: Ten Commands for a Digital Age.pdf PDF, EPUB, MOBI, TXT, DOC Program or Be Programmed: Ten Commands for a Digital Age The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere But for all the heat of claim and counter claim the argument is essentially beside the point it s here it s everywhere The real question is do we direct technology or do we let ourselves be directed by it and those who have mastered it Choose the former writes Rushkoff and you gain access to the control panel of civilization Choose the latter and it could be the last real choice you get to make In ten chapters composed of ten commands accompanied by original illustrations from comic artist Leland Purvis Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe .

In this spirited accessible poetics of new media Rushkoff picks up where Marshall McLuhan left off helping readers come to recognize programming as the new literacy of the digital age and as a template through which to see beyond social conventions and power structures that have vexed us for centuries This is a friendly little book with a big and actionable message .

World renowned media theorist and counterculture figure Douglas Rushkoff is the originator of ideas such as viral media social currency and screenagers He has been at the forefront of digital society from its beginning correctly predicting the rise of the net the dotcom boom and bust as well as the current financial crisis He is a familiar voice on NPR face on PBS and writer in publications from Discover Magazine to the New York Times .

Douglas Rushkoff is one of the great thinkers and writers of our time Timothy Leary .

Rushkoff is damn smart As someone who understood the digital revolution faster and better than almost anyone he shows how the internet is a social transformer that should change the way your business culture operates Walter Isaacson by Douglas Rushkoff

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Program or Be Programmed: Ten Commands for a Digital Age
Title:Program or Be Programmed: Ten Commands for a Digital Age
Format Type:eBook PDF / e-Pub
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Number of Pages:152
Category:Non fiction, Technology, Philosophy, Programming, Internet
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Present Shock: When Everything Happens Now, Cyberia: Life in the Trenches of Cyberspace, Coercion: Why We Listen to What "They" Say, Testament, Vol. 1: Akedah, Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity, Ecstasy Club, Aleister & Adolf, Life Inc.: How the World Became a Corporation and How to Take it Back, Media Virus!: Hidden Agendas in Popular Culture, Program or Be Programmed: Ten Commands for a Digital Age
From the imagination of best selling author Douglas Rushkoff one of the most iconoclastic and acclaimed minds of our era comes a graphic novel series that exposes the real Bible as it was actually written and reveals how its mythic tales are repeated today p Grad student Jake Stern leads an underground band of renegades that uses any means necessary to combat the frightening threats to freedom that permeate the world They employ technology alchemy media hacking and mysticism to fight a modern threat that has its roots in ancient stories destined to recur in the modern age p, This didn t just happen br br In b Life Inc b award winning writer documentary filmmaker and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life Indeed as Rushkoff shows most Americans have so willingly adopted the values of corporations that they re no longer even aware of it br br This fascinating journey from the late Middle Ages to today reveals the roots of our debacle From the founding of the first chartered monopoly to the branding of the self from the invention of central currency to the privatization of banking from the birth of the modern self interested individual to his exploitation through the false ideal of the single family home from the Victorian Great Exhibition to the solipsism of MySpace the corporation has infiltrated all aspects of our daily lives Life Inc i i exposes why we see our homes as investments rather than places to live our k plans as the ultimate measure of success and the Internet as just another place to do business br br Most of all b Life Inc b shows how the current financial crisis is actually an opportunity to reverse this six hundred year old trend and to begin to create invest and transact directly rather than outsource all this activity to institutions that exist solely for their own sakes br br Corporatism didn t evolve naturally The landscape on which we are living the operating system on which we are now running our social software was invented by people sold to us as a better way of life supported by myths and ultimately allowed to develop into a self sustaining reality It is a map that has replaced the territory br br Rushkoff i i illuminates both how we ve become disconnected from our world and how we can reconnect to our towns to the value we can create and mostly to one another As the speculative economy collapses under its own weight Life Inc shows us how to build a real and human scaled society to take its place, b i Capital in the Twenty First Century i b meets b i The Second Machine Age i b in this stunning and optimistic tour de force on the promise and peril of the digital economy from one of the most brilliant social critics of our time b br br b Digital technology was supposed to usher in a new age of endless prosperity but so far it has been used to put industrial capitalism on steroids making it harder for people and businesses to keep up Social networks surrender their original missions to more immediately profitable data mining while brokerage houses abandon value investing for algorithms that drain markets and our ks alike all tactics driven by the need to stoke growth by any means necessary Instead of taking this opportunity to reprogram our economy for sustainability we have doubled down on growth as its core command We have reached the limits of this approach We must escape the growth trap once and for all br br Media scholar and technology author Douglas Rushkoff one of today s most original and influential thinkers argues for a new economic program that utilizes the unique distributive power of the internet while breaking free of the winner take all system the growth trap leaves in its wake Drawing on sources both contemporary and historical Rushkoff pioneers a new understanding of the old economic paradigm from central currency to debt to corporations and labor br br Most importantly he offers a series of practical steps for businesses consumers investors and policymakers to remake the economic operating system from the inside out and prosper along the way Instead of boycotting Wal Mart or overtaxing the wealthy we simply implement strategies that foster the creation of value by stakeholders other than just ourselves From our currency to our labor to the corporation every aspect of the economy can be reprogrammed with minimal disruption to create a more equitably distributed prosperity for all br br Inspiring and challenging Throwing Rocks at the Google Bus provides a pragmatic optimistic and human centered model for economic progress in the digital age, The digital age will always be marked by the spirit of its first emergence and the tension from the very first between corporate high tech and the appropriation of information technologies by the counter culture Cyberia is an ideas led exuberant documentary written in about the converging strands of this new era the empowerments of cyber technology and the emergent hacker and cyber milieu