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Read online Media Virus!: Hidden Agendas in Popular Culture.pdf PDF, EPUB, MOBI, TXT, DOC Media Virus!: Hidden Agendas in Popular Culture Bold daring and provocative i Media Virus i examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their power Douglas Rushkoff shows that where there s a wavelength there s a way to infect those on it from the subtly but intentionally subversive signals broadcast by shows like The Simpsons to the O J media frenzy surrounding the Nicole Brown Simpson murder case chase and trial What does it all mean Unless you ve been living in a cave that isn t cable ready you re already infected with the media virus But don t worry it won t make you sick It will make you think by Douglas Rushkoff

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Media Virus!: Hidden Agendas in Popular Culture
Title:Media Virus!: Hidden Agendas in Popular Culture
Format Type:eBook PDF / e-Pub
Rating:
Author:
Published:
ISBN:0345397746
ISBN 13:
Number of Pages:368
Category:Non fiction, Sociology, Cultural, Psychology
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Present Shock: When Everything Happens Now, Media Virus!: Hidden Agendas in Popular Culture, Life Inc.: How the World Became a Corporation and How to Take it Back, Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity, Testament, Vol. 1: Akedah, Program or Be Programmed: Ten Commands for a Digital Age, Cyberia: Life in the Trenches of Cyberspace, Ecstasy Club, Coercion: Why We Listen to What "They" Say, Aleister & Adolf
The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere But for all the heat of claim and counter claim the argument is essentially beside the point it s here it s everywhere The real question is do we direct technology or do we let ourselves be directed by it and those who have mastered it Choose the former writes Rushkoff and you gain access to the control panel of civilization Choose the latter and it could be the last real choice you get to make In ten chapters composed of ten commands accompanied by original illustrations from comic artist Leland Purvis Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe br br In this spirited accessible poetics of new media Rushkoff picks up where Marshall McLuhan left off helping readers come to recognize programming as the new literacy of the digital age and as a template through which to see beyond social conventions and power structures that have vexed us for centuries This is a friendly little book with a big and actionable message br br World renowned media theorist and counterculture figure Douglas Rushkoff is the originator of ideas such as viral media social currency and screenagers He has been at the forefront of digital society from its beginning correctly predicting the rise of the net the dotcom boom and bust as well as the current financial crisis He is a familiar voice on NPR face on PBS and writer in publications from Discover Magazine to the New York Times br br Douglas Rushkoff is one of the great thinkers and writers of our time Timothy Leary br br Rushkoff is damn smart As someone who understood the digital revolution faster and better than almost anyone he shows how the internet is a social transformer that should change the way your business culture operates Walter Isaacson, No description available, b i Capital in the Twenty First Century i b meets b i The Second Machine Age i b in this stunning and optimistic tour de force on the promise and peril of the digital economy from one of the most brilliant social critics of our time b br br b Digital technology was supposed to usher in a new age of endless prosperity but so far it has been used to put industrial capitalism on steroids making it harder for people and businesses to keep up Social networks surrender their original missions to more immediately profitable data mining while brokerage houses abandon value investing for algorithms that drain markets and our ks alike all tactics driven by the need to stoke growth by any means necessary Instead of taking this opportunity to reprogram our economy for sustainability we have doubled down on growth as its core command We have reached the limits of this approach We must escape the growth trap once and for all br br Media scholar and technology author Douglas Rushkoff one of today s most original and influential thinkers argues for a new economic program that utilizes the unique distributive power of the internet while breaking free of the winner take all system the growth trap leaves in its wake Drawing on sources both contemporary and historical Rushkoff pioneers a new understanding of the old economic paradigm from central currency to debt to corporations and labor br br Most importantly he offers a series of practical steps for businesses consumers investors and policymakers to remake the economic operating system from the inside out and prosper along the way Instead of boycotting Wal Mart or overtaxing the wealthy we simply implement strategies that foster the creation of value by stakeholders other than just ourselves From our currency to our labor to the corporation every aspect of the economy can be reprogrammed with minimal disruption to create a more equitably distributed prosperity for all br br Inspiring and challenging Throwing Rocks at the Google Bus provides a pragmatic optimistic and human centered model for economic progress in the digital age, i If the end of the twentieth century can be characterized by futurism the twenty first can be defined by presentism i br This is the moment we ve been waiting for explains award winning media theorist Douglas Rushkoff but we don t seem to have any time in which to live it Instead we remain poised and frozen overwhelmed by an always on live streamed i reality i that our human bodies and minds can never truly inhabit And our failure to do so has had wide ranging effects on every aspect of our lives br People spent the twentieth century obsessed with the future We created technologies that would help connect us faster gather news map the planet compile knowledge and connect with anyone at anytime We strove for an instantaneous network where time and space could be compressed br Well the future s arrived We live in a continuous i now i enabled by Twitter email and a so called real time technological shift Yet this i now i is an elusive goal that we can never quite reach And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety i present shock i br Rushkoff weaves together seemingly disparate events and trends into a rich nuanced portrait of how life in the eternal present has affected our biology behavior politics and culture He explains how the rise of zombie apocalypse fiction signals our intense desire for an ending how the Tea Party and Occupy Wall Street form two sides of the same post narrative coin how corporate investing in the future has been replaced by futile efforts to game the stock market in real time why social networks make people anxious and email can feel like an assault He examines how the tragedy of disconnected an entire generation from a sense of history and delves into why conspiracy theories actually comfort us br As both individuals and communities we have a choice We can struggle through the onslaught of information and play an eternal game of catch up Or we can choose to live in the present favor eye contact over texting quality over speed and human quirks over digital perfection Rushkoff offers hope for anyone seeking to transcend the false now br Absorbing and thought provoking i Present Shock i is a wide ranging deeply thought meditation on what it means to be human in real time